[Updated November 2020]
While 2020 had everyone jumping on the online shopping bandwagon, you may have realised that all the shopping you need is just a click away on the couch in your pyjamas. So, forget the malls and instead mark your calendar for 27 November.
Here are our tips to bag the best online deals this Black Friday.
1. Sign up for newsletters and email alerts
Sign up for email alerts, newsletters and follow your brand/ store on social media to receive special alerts and discounts before anyone else.
2. Plan ahead
Create a list ahead of time of what you need to avoid being distracted by ‘great offers’ that you don’t actually need. Be specific about what you want. When looking for a good flight deal, be specific about your destination but be flexible on your travel dates.
3. Set a budget
Set yourself a limit and put together a rough outline of how much you plan to spend, referencing to it while you browse to reduce the risk of impulsive shopping.
4. Do your homework
Research your product well so that you don’t end up buying something inferior just because it’s marked at a cheaper price.
5. Download the app
Get instant and exclusive Black Friday deals that might only be available on app.
Download Travelstart’s FLAPP and get access to all our flights for even less.
6. Compare prices
Compare prices beforehand to see if you’re really getting a good deal.
7. Be prepared
If you plan on making EFT payments, check that you have enough funds in your account. You don’t want to be scrambling around for documents at the last minute.
8. Check for secure payment
Any legit e-commerce site or online store should have a secure payment platform that does not store your card information, but instead safely encrypts it. If you are unsure about your purchase, check your statement to make sure you have not been incorrectly charged.
9. Understand the returns policy
Many deals will have T&Cs attached, so make sure you know what the return or exchange policy is before you buy. When booking flights, check for blackout dates, trip exclusions and if you are able to make changes to your ticket.
10. Avoid distractions
You’ll need to focus all your energy on nabbing those deals and staying calm. Having your kids or pets running around you may be distracting and you could end up buying the wrong thing.
A brief history of Black Friday
While many of us eagerly await the countdown to possibly the biggest shopping extravaganza of the year, an interesting thought is ‘how did it all start?’ While Black Friday sales usually spell out chaos with a capital C, the history behind the popular event is actually quite interesting.
The story goes as far back as 24 September 1869 when two financial ringleaders tried to corner the US gold market and bought as much gold as possible, hoping the scarcity would drive the price up and they’d stand to make an enormous profit. Unfortunately, word got out of their conspiracy and the stock market plummeted by over 20 per cent in little more than a week, causing financial ruin for many investors and the general public. Hence, this financial crisis was labelled “Black Friday”.
A more recent version of its history fast-forwards to the 1950s in Philadelphia when frenzied crowds of shoppers and tourists would flock into the city the Friday after Thanksgiving, before the Army-Navy football game held on that Saturday. Everyone else had the day off to hit the shops, while the police had to work extra-long shifts to keep unruly crowds in check. They soon coined the dreaded workday “Black Friday”.
However, it wasn’t until the early 90s that the phrase caught on and spread across media campaigns throughout the United States. It was during this time that businesses recognised this day as extremely profitable, turning over large numbers which put them “in the black” (profitable) as opposed to “in the red” (making losses).
Nowadays you don’t have to scramble through endless queues to get your hands on the latest Black Friday deals. You can simply shop online from the comfort of your couch.