Travelstart Nigeria Partners With KLM to Launch a Marketing Campaign
Lagos, 20 May, 2015: Travelstart.com.ng, an online travel agency in Nigeria has developed a partnership with KLM to organize a marketing campaign with the aim to increase awareness and to promote flights booking and destinations KLM flies to. During this campaign, KLM will be rewarding travel consumers with some travel incentives including free round trip tickets to Amsterdam, visa procurement assistance to Holland & free hotel accommodation for the lucky winner.
Travelstart Nigeria, being one of the leading online travel companies in Nigeria has distribution rights to sell KLM tickets, which can be booked on Travelstart.com.ng. KLM, also known as KLM Royal Dutch Airlines is a world-class airline that operates more than 200 aircraft and serves more than 130 destinations. Customers can easily access KLM flights on Travelstart website; this has made flight booking online even more convenient for Nigerians travelling to France, Amsterdam, Paris and other destinations KLM flies to.
The KLM/Travelstart marketing campaign started in April, 2015 and it draws on marketing strategies to promote KLM flights and destinations to Nigeria travel consumers, to provide broader brand visibility and increase database for both brands. The campaign is in two phases; the first phase ran for two weeks and gave successful results - increased conversions and leads. During the first phase, Travelstart’s followers and fans were asked trivial questions about KLM on their social media platform; winners were picked randomly and awarded some gifts. The campaign made its online debut with an extension on Travelstart Nigeria homepage, and on Facebook.
The second phase of the campaign will begin on the 25th of May and end on the 14th of June, 2015; it entails a travel competition where Nigerians can submit their names and email addresses to be entered for the competition.
Speaking about the campaign, Lilian Obinna-Igwe, Country Manager of Travelstart Nigeria said, “We are happy to partner with KLM and we appreciate the opportunity to be a part of this campaign, without question this partnership is beneficial to us, apart from giving out to Nigerian, it helps us to promote KLM flights and destinations to Nigerians. We are confident this partnership will cement the already existing relationship Travelstart Nigeria has with KLM Royal Dutch Airlines and we also look forward to more collaboration with them going forward"
We encourage all Nigerians to enter into the competition by visiting our website www.travelstart.com.ng. Anyone could be the lucky winner of an all-expense paid trip courtesy KLM Royal Dutch Airline, Lilian advised"
The second phase of the campaign will be promoted through all marketing channels including social media from the partners. With all these resources in place, the campaign will reach more people within a short period of time. Travelstart Nigeria has a strong online marketing presence committed to directly engage with travel consumers who seek travel tips and information about their planned travel destinations online.
Lilian also highlighted the importance of social media in engaging customers and how it has helped Travelstart to stay connected with their customers. The Travelstart Nigeria Facebook Page has more than 350, 000 fans and they publish posts every day to keep Nigerian travellers in touch with travel trends and provide travel information and tips for them.###
Travelstart is the largest and fastest growing online travel agency in Africa, providing independent flight comparisons between low fares airlines as well as all major international airlines. Travelstart's mission is to make air travel easier for the customer in the aspects of searching, comparing and booking flights. In addition customers can also compare prices and book hotels, car rental and holiday packages. Travelstart is available in South Africa, Namibia, Tanzania, Kenya, Turkey, Egypt and Nigeria.
Lilian Obinna-Igwe | Travelstart Nigeria Country Manager