Travelstart and iROKOtv Capture Nigerians with Marketing Campaign
Lagos, 15 June 2015: Travelstart.com.ng and iROKOtv.com unveiled their first-ever comprehensive marketing campaign today. The campaign showcases the diversity of entertainment and travel experiences in a fresh light, inviting Nigerians to travel and get access to entertainment, like never before.
Travelstart is an online travel agency in Nigeria with presence across Africa, UAE and Middle East. Travellers can book cheap flights to any destination on Travelstart.com.ng; while iROKOtv, a leading provider of internet streaming media in Africa with a subscription based service for their consumers. iROKOtv is Africa’s most popular source for Nollywood / Gollywood movies, International movie and TV content. Viewers can watch and download their favourite movies online via iROKOtv.com.
The campaign features 3 phases which include proactive promotion, where both Travelstart Nigeria and iROKOtv are able to combine the reach, targeting and engagement capabilities to reach out to their consumers and to prove their overall commitment to them on different marketing platform. The partnership between the two brands offers a tactical and continuing approach to revenue generation and customer acquisition.
The first phase of the campaign commences on the 15th of June, 2015, where customers who have purchased flights on Travelstart.com.ng will be rewarded iROKOtv.com vouchers, which will give them free access to watch movies for one week.
The second phase of the campaign will commence immediately after first one. During this campaign, iROKOtv subscribers will be given vouchers to purchase flights on Travelstart.com.ng. A grand competition will be launched during the third phase, where both Travelstart and iROKOtv audience can enter to win a free vacation to a luxury destination.
Important elements of the campaign include email marketing and social media marketing – majorly on Facebook and Twitter. Both brands will employ a fully integrated marketing strategy using vigorous online presence to reach their potential users.
Speaking about the campaign, Travelstart Nigeria’s Country Manager, Lilian Obinna-Igwe said; “This coordinated marketing effort is largely to promote brand awareness and we are really pleased to be partnering with iROKOtv whose commitment to customers is amazing. This campaign will help us reach out to more travellers across Nigeria and strengthen our positioning of being the leading online travel agency in Nigeria”
Travelstart Nigeria has partnered with a number of top brands in various industries across Nigeria in the past. According to Lilian, “we believe that partnership and affinity marketing is one of the most prevailing marketing channels to create targeted and notable marketing campaigns”.
This partnership will help both brands to cross-sell their products and services, obtain new customers and subscribers and increase revenue from present customer base.
Travelstart is the largest and fastest growing online travel agency in Africa, providing independent flight comparisons between low fares airlines as well as all major international airlines. Travelstart's mission is to make air travel easier for the customer in the aspects of searching, comparing and booking flights. In addition customers can also compare prices and book hotels, car rental and holiday packages. Travelstart is available in South Africa, Namibia, Tanzania, Kenya, Turkey, Egypt and Nigeria.
Lilian Obinna-Igwe | Travelstart Nigeria Country Manager